The Star: Eco-conscious Malaysian brands are turning leftovers into fashionable treasure

Upcycling allows for consumers to "rescue" waste, which are transformed into statement fashion items.

One person's trash is another's treasure. So goes the idiom. It is also a welcome fact, looking at the popular trend of upcycling.

This is gaining ground in Malaysia, whereby numerous brands have released fashion collections derived from discarded leftovers.

Fugeelah, a local social enterprise created for children and youth, recently released a limited edition range of bags. Each design is made from fabrics that would otherwise end up in a landfill.

The initiative is a partnership with couturier Khoon Hooi. Its aim is to encourage people to make meaningful choices with their purchases – or as Fugeelah puts it,"to make them count, to make them matter, to make a change."

After covering costs, the collaboration commits 100% of its profits towards paying for IGCSE examinations for students at Fugee School, a not-for-profit organisation that provides free education and community support to those in transit.

 

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