The Label

"Khoon Hooi" a modern fashion label that serves new luxury to women across the globe.

Founded in 1999 by Malaysian designer Khoon Hooi, the eponymous brand effortlessly melds craftsmanship with an artisanal approach. Known for its intricate embroidery techniques, each piece is crafted in rich materials, with a strong play on silhouettes, prints, and colours.

The brand has participated in Paris Fashion Week trade since 2010, and its designs have been worn during 2020's awards season in Los Angeles by Hollywood celebrities - Katy Perry, Ginnifer Goodwin, Zooey Deschanel, Camila Morrone, Karen Pittman, and Leslie Grossman.