Malaysian designer Khoon Hooi has launched a new lifestyle capsule collection focusing on comfort and functionality. The collection was designed in response to the Covid-19 pandemic which has ravaged our world and altered the way we live.
“Over the last couple of months, we have all been forced to stop and pause, and re-evaluate the way we live. With everything that has happened, it’s never been more important to focus on the comfort of your personal space. It was with this in mind that the Lifestyle capsule came into being,” says Khoon Hooi.
Highlights from the collection include a luxurious loungewear range of pyjamas set, mandarin-collar maxi dresses, maxi robes, and matching kaftans for children. The 100% silk loungewear is versatile enough to be dressed down at home or styled up during grocery runs. The designer has also released other daily essentials to cater to your lifestyle such as face masks, yoga mat bags, hair scrunchies and tote bags meticulously crafted using upcycled fabric.
Ariana Scrunchie
The concept of upcycling has been around. Why did you decide to focus your lifestyle collection around upcycled materials?
The Khoon Hooi lifestyle product line was created so that the label can now be accessible in terms of reach and price point, to customers who might not have the need for our collection of occasion-wear. It is only natural for us during the long “break” to re-evaluate our merchandise offerings to cater to current consumer needs. Together with our creative team, we had many brainstorming sessions to finally identify innovative, creative ways to produce original one-of-a-kind items using existing fabric off cuts. Giving materials that may otherwise end up in a landfill, a new chance of life.
Alice Face Mask
The collection was designed to bring the focus to the comfort of personal space. How do you define luxury comfort right now?
A luxury experience might not necessary mean abundance at an expensive cost but rather something that makes me feel good. It’s an experience, it is what I deserve.
100% Silk Loungewear
What else can we expect from the lifestyle collection?
We are very excited to unveil our loungewear collection of luxurious 100% silk – beautifully made into pyjamas, wrap dresses, mandarin-collar tunics and kaftans for the little ones.
Matching kaftans for children
What will fashion look like in a post-pandemic world?
Less is more mindset. Clothes will no longer be periodical but stylish, elegant and practical across all seasons.
