Khoon Hooi is a modern occasionwear label delivering a new take on luxury to women around the world. Founded in 1999 by Malaysian designer Lee Khoon Hooi, the brand blends technical craftsmanship with an artisanal spirit — marked by bold silhouettes, expressive prints, and confident colour play.

Since 2010, Khoon Hooi has showcased at the Paris Fashion Week trade circuit and earned international recognition, with its creations gracing red carpets at major events including the Screen Actors Guild Awards, Golden Globes, and Vanity Fair’s Oscar Parties in Los Angeles.