A lily or a rose never pretends, and its beauty is that it is what it is.” - Jiddu Krishnamurti. For Spring/Summer 2024, Khoon Hooi shines the limelight on the calla lily – an elegant flower that symbolises magnificent beauty. Every woman in the world is a special flower – she has her own beauty, but she’s also the most alluring when she blooms. Beautiful and delicate, she can also be powerful, resilient and strong. Elegance is the only beauty that never fades; the collection celebrates women of all shapes, colours and identities, and regardless of your favourite flower, it’s all about embracing who you are through and through.


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